Evangelizing Indie Beauty Brands Since 2004

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  • Amazon Strategy + Mgmt
  • Brand Building
  • b-glowing.com
  • Contact Us

b-glowing.com

Founder, Lisa King

Founder, Lisa King

A Pioneer in Online Beauty Retail

  • Established in 2004 


  • As the largest independently owned luxury beauty dot com in the US, b-glowing.com specialized in hard to find brands and helped shine a light on them.


  • Early (or first) retail adopters of brands including: It Cosmetics, Supergoop, Glamglow, Youth To The People, Kosas, Allies of Skin, Tatcha and many more. 


  • Regularly featured in influential prestige publications


  • One of the highest AOV's in the beauty industry


  • Early adopter/partner of goop.com collaborating with goop's Merchandisers on Editorial which linked to b-glowing.com for purchase.


  • First established beauty etailer (2004) to embrace the power of Amazon retail in the premium beauty space.


  • 2021 Winner Best Website - Beauty Independent Beacon Awards


  • 2022 - Sold to eCosmetics.com. eCosmetics was founded by the ecommerce pioneers who launched petmeds.com in 1998 and built it into a $300mm publicly traded company. 



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