Evangelizing Indie Beauty Brands Since 2004
What we do
Passion. Beauty.
For the past 19 years, we have helped shine a light on young beauty brands. As early pioneers in the beauty ecommerce space our experience in launching and growing brands in the digital space is unparalleled.
Ecommerce. Amazon.
As an early adopter, in 2004, of the power of Amazon to be a significant retail channel for beauty, we partner with brands in building and managing what is likely their most profitable channel.
71% of US beauty consumers start their online beauty shopping on Amazon.
We work strategically with our brands on their overall growth strategy. An Amazon strategy should not operate in a silo. It needs to be integrated with the overall brand strategy to leverage synergies and optimize missed opportunities that a brand.com can't offer.
Strategic growth in the Amazon channel requires an equally strong off-amazon strategy. We partner with our brands to increase their brand awareness off Amazon which drives more traffic to Amazon.
Digital Marketing. Brand Awareness. PR.
Our team has deep experience in growing brand awareness in the following areas:
- Brand.com Strategy
- Google Strategy
- Affiliate Marketing
- PR/Top Tier Publisher Placements
- Retail Distribution
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